Increased data speeds, enhanced electronic metrics, larger storage capacity, better connectivity, and an overall device that encourages people to capture, store, and share more with the real world digitally (Dodson, 2012). Not only have mobile devices allowed people to connect from anywhere in the world, they have also made it easy to connect in a more face-to-face interaction without actually meeting in person. The number of times people check their phones per day is outrageous and the number people who actually take the time to disconnect has decreased tremendously. Personal connection, access/ immediacy, distribution, and cross capabilities that allow companies to market products or services in a new way at any time, reaching a global audience who is intrigued by the content rather than the fine print (Dodson, 2012). Since the creation of cell phones, the number of mobile ad networks that allow users to view ads that are posted each day by different retailers. Along with these networks there is also an overabundance of options when it comes to creating an app, appery, mobile roadie, the app builder, appy pie, and appmakr (just to name a few). These mobile app makers have made it simple and effortless to create an app that can potentially reach millions of people to get your product known across the globe.
The App Builder would be my choice, but they all seem pretty similar. Mobile communication is essential to reaching many people with the touch of a button, facilitating advertising and generating traffic to the company. The app allows users to create an app easily, segment the audience, set up groups, and customize the app to each audience to focus on the important aspects. This tool makes it easy to create an app the meets specific needs that are both functional and secure.
A free model but with ads, would probably be the best way to start. This would allow data to be collected based on the people interacting with the app. Once this data is sorted and it’s sold to app publishers who will pay to place their ads within your app. Unfortunately, this could cause issues and annoyance for users but it would be a way to generate revenue in the beginning stages of an app. I personally know that I hate ads popping up when I am in the middle of playing a game or reading within an app. But once the app is up and running, data is gathered, then it will be easier to choose a new platform such as paywalls, sponsorship, or other social apps that allow in ad purchases.
Dodson, Ian. (2016). Chapter 2: search engine optimization . The Art of Digital Marketing: the
Definitive Guide to Creaating Strategic, Targeted, and Measureable Online Campaigns. Retrieved from https://61513/viewContent/5221762/View