Maya Nut Institute Case Study
Maya Nut Institute Feasibility Study
Executive Summary
The Maya Nut Institute (MNI) has the opportunity to expand their products and services globally. They have made tremendous advancements in countries that really need new sources of income and knowledge. Women have created a way to bond by teaching others the importance of what Maya Nut has to offer. While Maya Nut only uses the internet as a source of marketing their brand, they need to step outside of this strategy and use new forms of marketing. Social media, news stations, commercials, as well as other forms of marketing can help The Maya Nut Institute grow in a large way. Their name, benefits, and what they have to offer will provide the company with new resources, tools, and volunteers. Since this is an item that only grows in the tropical rainforest, we need to capitalize on their practices, leverage existing technologies, and create an aggressive marketing and sales campaign.
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