What are the goals of a CRM system?

What are the goals of a CRM system?

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Why is a CRM system important?

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A CRM system is an important technology tool used by various functional level departments throughout an organization. It may also be used at the Corporate level of the organization for decision-making. A CRM system is good for an organization based on the following factors:

  • identifying customer needs
  • providing products or services that best meet customer needs
  • providing improved service across multiple channels
  • retaining existing customers who are worth retaining
  • identifying profitable customers to provide higher levels of service to them
  • attracting new customers who are likely to become profitable
  • cross-selling and up-selling products to existing customers to increase revenues
  • providing customized, personalized marketing, sales, and services
  • providing useful customer data to sales and service employees

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Daniel Fortune

Daniel Fortune is a successful business professional, entrepreneur, father, and lover of travel.

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